They google movie times, recipes and product reviews, so of course patients also turn to the Internet with their health questions. While that may sometimes make your job harder, it’s also an opportunity to educate your patients on the difference between more and less reputable sources of information.
When it comes to eye-health questions, you can tell them the EyeSmart® public education program was developed by the American Academy of Ophthalmology, the same organization you trust for clinical resources like the Basic and Clinical Sciences Course and the Ophthalmic News and Education (ONE®) Network. EyeSmart’s comprehensive website – www.GetEyeSmart.org – has trustworthy, ophthalmologist-reviewed information that you and your patients can rely on, and it is expanding weekly.
- Detailed information on nearly 60 diseases and conditions, from glaucoma to conjunctivitis
- Numerous diagrams, animations and videos – even simulators of how eye diseases affect vision
- Decade-by-decade tips on maintaining eye health, plus information on how the eyes are affected by computer use, smoking, sun exposure and more.
- A patient’s guide to LASIK, including questions to ask (and details to help you with informed consent)
- Tips on proper contact-lens care and protecting the eyes from injury
Plus, for your Spanish-speaking patients, EyeSmart now has information on more than 30 diseases and conditions, including several videos in Spanish. Navigation for this section is still in development, but you can view a complete list of topics on the EyeSmart website.
Tell your patients about EyeSmart by providing a link from your practice website, and by ordering free materials – including info cards and posters – for your waiting room and exam areas.
Questions? Contact the Academy’s EyeSmart program at firstname.lastname@example.org.