Optical Shop: Family Eyewear

Woman Testing Glasses

Healthy sight is a beautiful thing.  Let us help you choose the eyewear that helps you look and see your best.

A division of Associated Ophthalmologists P.C.
The optical shop is located downstairs from the clinic on the first level.

1212 Pleasant Street, Suite 101
Des Moines, Iowa 50309
Phone: (515) 288-8828

Business Hours: 
Monday – Thursday 7:30 AM – 4:00 PM

Friday 7:30 AM – 3:00 PM

We specialize and strive for excellence in quality by using the finest frames and lenses available so your glasses will be dependable and attractive long after they have been purchased. Expect good value in our eyewear by receiving quality glasses at a fair price. We offer a large selection of designer frames such as Lunor, Robert Marc, Face ä Face, Swiss Flex, Vanni, Nine West, Maui Jim, Gucci, Banana Republic and Liz Claiborne.

Our experienced staff will help you select the frame shape, size, and colors that look best on you. Advanced technology and lens options allow for thinner, lighter, and glare-free styling.  We also offer transition and progressive lenses. Our opticians will help determine what is right for you.

We offer a warranty and guarantee all workmanship for one year.  See an optician for details. 

Our expert staff of trained professionals give you personalized care to suit your needs from frame selection to lens options. Your comfort and satisfaction is important to us. We will do all we can to make sure you are happy with your glasses.

As with all the services we provide, the quality of care you receive is our number one priority. Whether you need new eyeglasses for everyday, readers, computer glasses, new sunglasses, sports or protective eyewear, our opticians will spend time with you to help you choose eyewear that meets your needs and is best for you. To ensure you always look and feel great in your new eyewear, we offer repairs, cleaning and adjustments anytime.

Choosing the Right Glasses

For many of us, the most important aspect of choosing eyeglass frames is how they look on our face. You could try on every pair of eyeglasses in the store to find out how each one looks, but narrowing down your choices in advance can save you a lot of time and aggravation.

To do so, you simply need to determine your face shape and coloring, and understand which eyeglass frame styles and colors would look best on you.

Lens Materials

Couple With Sunglasses

Plastic Lenses

Plastic or CR-39 is a basic lens material that provides high optical quality, protection from ultraviolet light, and are light weight.  Plastic lenses can be tinted to almost any color, therefore they are an excellent choice for use in sunglasses.


Polycarbonate is a premium lens material that is the lightest and most impact resistant available right now. This lens provides excellent optical quality, thinner style lens, ultraviolet protection, scratch resistance, and can be tinted to just about any color.

Lens Styles

Single Vision

Single vision lenses are used for correcting vision at one distance or range of vision. For example, they can correct vision for one of the following: far for driving, intermediate distances for seeing a computer screen or close vision for reading.

Progressive Lenses

Progressive lenses are for Presbyopic patients who need vision correction for reading and distance vision and who wish to be able to see far, near and everywhere in between, without any of the distracting lines found in normal bifocals or trifocals.

Bifocal Lenses

Bifocal lenses contain two different prescriptions in the same lens. The primary purpose of bifocals is to provide the perfect balance between distance vision and near vision focusing needs.

Lens Options

Photochromatic/Transition Lenses

Photochromatic lenses are lenses that adjust their color to light conditions; they darken outdoors and lighten indoors. Photochromatic lenses are available in gray, brown, and green tints and have scratch resistance and ultraviolet protection. Please view the link below for a demonstration.

Anti-Reflective Coatings

Anti-reflective lens coatings, such as Crizal, are special clear lens coatings that are applied to lenses to reduce glare and enhance visual clarity.

These coatings have three main advantages:

  1. Improve vision for bright sunlight during the day and the glare at night from oncoming headlights in night time traffic.
  2. Reduce eye fatigue by eliminating ghost images; making your vision more comfortable.
  3. Enhance your appearance by minimizing reflections on the lens surface.

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515-244-EYES (3937)
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Our Locations

Main Office:

1212 Pleasant Street
Suite 202
Des Moines, Iowa 50309
Phone Icon
515-244-EYES (3937)
Business Hours:
Monday - Thursday 7:30 AM - 4:00 PM
Friday 7:30 AM - 3:00 PM

Optical Shop:

1212 Pleasant Street
Suite 101
Des Moines, Iowa 50309
Phone Icon
Business Hours:
Monday - Thursday 7:30 AM - 4:00 PM
Friday 7:30 AM - 3:00 PM
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